Another Formula: Purpose = Promise
Another Formula: Purpose = Promise In one of our past blog posts, we proposed a simple formula: Purpose + Trust = Engagement We posited that employees are motivated when they know their organization has a purpose – that it expertly delivers a product or service that is relevant to its customers or clients, or…
A Simple Formula
Purpose + Trust = Engagement It’s a simple but profound formula. At Red Purse Marketing, it’s a concept we promote when working with clients who have come to us for help with their internal communications needs. We know that higher levels of employee engagement lead to increased rates of employee retention and better company performance….
Three Questions: Part III
The late Paul O’Neill, who was CEO of Alcoa and Treasury Secretary of the United States, said that everyone in an organization should be able to answer “yes” to these three questions: Am I recognized for what I do? Am I treated every day with dignity and respect? Am I given the things I need…
Three Questions: Part II
Three Questions
The late Paul O’Neill, who was CEO of Alcoa and Treasury Secretary of the United States, said that everyone in an organization should be able to answer “yes” to those three questions. In reality, how often does that happen? We’ll try to answer that question in a series of posts over the next few weeks….
“Quiet Hiring” – A New Trend or a Well-Established and Savvy Strategy?
Here in 2023, there is a “new” HR buzz term being bandied about – “quiet hiring.” This has us chuckling to ourselves at Red Purse Marketing. You see, we have been a “quiet hire” since our founding in 2016. We live in a time of increasing wage and benefits costs, inflation, and economic uncertainty. In…
What’s Your Event ROI “Sweet Spot”?
Events offer an unparalleled way to engage prospects and build positive personal interactions with future residents and their families. However, measuring the impact and worth of events can be tedious.
Recipe for Successful Event Turnout
Events and promotions are an integral part of how to attract prospects, deepen relationships and strengthen your reputation and brand. Like baking a cake, it takes a mixture of marketing ingredients to attract people to your events. And not just any people—the right people.
New Rules of Event Branding
Branding versus events. You can accomplish both. Yet thinking about events and how you market them from the consumer point of view may put a new twist on your approach. Must special event materials look like your other marketing materials?
Building Internal Consensus & Enthusiasm for Your Marketing
I just wrapped production on the most genius marketing campaign ever! I could feel it in my gut that it would drive tons of new customers. The message would make even the grumpiest curmudgeon smile. Definitely, award-winning material that everyone would love. Right?