Another Formula: Purpose = Promise In one of our past blog posts, we proposed a simple formula: Purpose + Trust = Engagement We posited that employees are motivated when they know their organization has a purpose – that it expertly delivers a product or service that is relevant to its customers or clients, or…
Reducing “Friction” to Increase Engagement Some of our work at Red Purse Marketing involves supporting our clients as they seek to improve their internal communications. In that work, we focus on how effective internal communications can enhance employee engagement. In our last blog post – Purpose + Trust = Engagement – we noted that employee…
Purpose + Trust = Engagement It’s a simple but profound formula. At Red Purse Marketing, it’s a concept we promote when working with clients who have come to us for help with their internal communications needs. We know that higher levels of employee engagement lead to increased rates of employee retention and better company performance….
The late Paul O’Neill, who was CEO of Alcoa and Treasury Secretary of the United States, said that everyone in an organization should be able to answer “yes” to these three questions: Am I recognized for what I do? Am I treated every day with dignity and respect? Am I given the things I need…
The late Paul O’Neill, who was CEO of Alcoa and Treasury Secretary of the United States, said that everyone in an organization should be able to answer “yes” to those three questions. In reality, how often does that happen? We’ll try to answer that question in a series of posts over the next few weeks….